White Rose was originally created in the early 1800s. It was crafted at our Jermyn Street shop in London by Mr John Floris. The fragrance was a favourite of Florence Nightingale.
She had bottles shipped out to her while nursing in the Crimea war. You can read a treasured letter from Florence in our Jermyn Street shop, where it is on display. In the letter, she expresses her gratitude to Mr Floris and her favourite fragrance, White Rose.
Since 2020, Floris has partnered with the Florence Nightingale Foundation as a proud sponsor of their tremendous work. We donate 15% of all sales of White Rose Eau de Toilette 100ml to the foundation.
By buying a bottle of White Rose you are helping to support nurses and midwives around the UK.
“How am I to thank you for the repeated nosegays of beautiful sweet-smelling roses with which you have cheered my sick bed?” - Florence Nightingale
